Coffee Fellows✦ Drink Promotion Campaign

Merch Design Marketing Print Animation Illustration

Role

Designer & Illustrator

Scope

Animated Map
Double-sided Totebag Design
Travel Cup Design
Punch Card Design
5 Stamp Illustrations

Tools

Adobe Photoshop
Adobe Illustrator
Procreate
Keynote
Adobe Premiere Pro

Overview

Coffee Fellows North America wanted to do a punch card and giveaway to promote their summer drinks. Using multiple hand-drawn illustrations for the project, a double-sided totebag, an animated map, a punch card, and a cup design were created for the promotion. The tote bag was a prize for completing the punch card. Marketing graphics with mockups were also created to promote this campaign.

Increase summer drink sales and create memorable merch to spread brand awareness.

Punch Card

Usage

A punch card was created to hand out to any customer who ordered one of five featured drinks.

It works like this: the barista punches a hole in each drink space when that drink is ordered. When all spaces are punched, the customer is rewarded a free double-sided tote bag as a prize (while supplies last).